Hi, I’m Ash

THE HEART & SOUL BEHIND DESERT SAGE HAIR AND MAKEUP.

I’m a natural bridal beauty specialist and educator based in Sedona, Arizona.

I’m passionate about demystifying beauty and empowering women to feel confident, informed, and at home in their skin. I see beauty not as a necessity, but as an intentional ritual — something that sparks the fiery, feminine, and expressive parts of who we are.

I’ve been doing this work for over 15 years, and I still get goosebumps every time a bride sees herself in the mirror — not in a way that feels unfamiliar or overdone, but in a way that says, yes. this is me.

I believe accessing your most confident self should feel easy, not overwhelming. With an intuitive eye for detail, I help make the beauty process feel smooth, grounded, and even fun!

When I’m not with brides, I’m usually creating — I’m a poet, an artist, and a multi-passionate maker who lives for meaningful details and sacred moments in nature. I’m happiest with my hands in the soil, tending to my little desert homestead and jungle of houseplants, or dancing down the rabbit hole of design. 

That same presence and intention shapes the way I care for my clients — with heart, clarity, and devotion to the details.

If you want a beauty experience that feels less like pressure and more like play — one that honors your authenticity and ignites your confidence — you’ve come to the right place.